A decision support tool for prioritizing conservation projects. Prioritizations can be developed by maximizing expected feature richness, expected phylogenetic diversity, the number of features that meet persistence targets, or identifying a set of projects that meet persistence targets for minimal cost. Constraints (e.g. lock in specific actions) and feature weights can also be specified to further customize prioritizations. After defining a project prioritization problem, solutions can be obtained using exact algorithms, heuristic algorithms, or random processes. In particular, it is recommended to install the 'Gurobi' optimizer (available from < https://www.gurobi.com>) because it can identify optimal solutions very quickly. Finally, methods are provided for comparing different prioritizations and evaluating their benefits.