Customer Intelligence Tool for Rapid Understandable Segmentation

A tool to easily run and visualise supervised and unsupervised state of the art customer segmentation. It is built like a pipeline covering the 3 main steps in a segmentation project: pre-processing, modelling, and plotting. Users can either run the pipeline as a whole, or choose to run any one of the three individual steps. It is equipped with a supervised option (tree optimisation) and an unsupervised option (k-clustering) as default models.

CITRUS - Customer Intelligence Tool for Rapid Understandable Segmentation

Overview

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. CITRUS is a package developed by Peak to provide easy and understandable segmentation utilities. Full documentation https://peak-ai.github.io/CITRUS/

Install the latest release

install.packages("devtools")
devtools::install_github("peak-ai/citrus")