Analysis & Measurement of Promotion Effectiveness

Analysis and measurement of promotion effectiveness on a given target variable (e.g. daily sales). After converting promotion schedule into dummy or smoothed predictor variables, the package estimates the effects of these variables controlled for trend/periodicity/structural change using prophet by Taylor and Letham (2017) and some prespecified variables (e.g. start of a month).


Reference manual

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0.1.5 by Nahyun Kim, 6 months ago

Browse source code at

Authors: Nahyun Kim [cre, aut] , Hyemin Um [aut] , Eunjo Lee [aut] , NCSOFT Corporation [cph]

Documentation:   PDF Manual  

BSD_3_clause + file LICENSE license

Imports KernSmooth, ggpubr, reshape2, stringr, strucchange, lmtest, crayon, prophet

Depends on Rcpp, dplyr, ggplot2, scales

See at CRAN