Easy Computation of Marketing Metrics with Different Analysis Axis

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.


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install.packages("mmetrics")

0.2.0 by Shinichi Takayanagi, 21 days ago


https://github.com/shinichi-takayanagi/mmetrics


Report a bug at https://github.com/shinichi-takayanagi/mmetrics/issues


Browse source code at https://github.com/cran/mmetrics


Authors: Shinichi Takayanagi [aut, cre] , Nagi Teramo [aut] , Takahiro Yoshinaga [aut]


Documentation:   PDF Manual  


MIT + file LICENSE license


Imports magrittr, dplyr, purrr, stringr, rlang

Suggests covr, devtools, testthat, knitr, rmarkdown


See at CRAN