Easy Computation of Marketing Metrics with Different Analysis Axis

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.


Reference manual

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0.3.0 by Shinichi Takayanagi, a year ago


Report a bug at https://github.com/y-bar/mmetrics/issues

Browse source code at https://github.com/cran/mmetrics

Authors: Shinichi Takayanagi [aut, cre] , Nagi Teramo [aut] , Takahiro Yoshinaga [aut] , Yanjin Li [aut]

Documentation:   PDF Manual  

MIT + file LICENSE license

Imports magrittr, dplyr, purrr, stringr, rlang, ggplot2

Suggests covr, devtools, testthat, knitr, rmarkdown

See at CRAN