Tidy Calculation of Marketing Metrics Plus Quick Analysis

Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index < https://go.forrester.com/analytics/cx-index/> and Net Promoter Score < https://www.netpromoter.com/know/>.


Reference manual

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0.0.2 by Chris Umphlett, 4 months ago

Browse source code at https://github.com/cran/marketr

Authors: Chris Umphlett [aut, cre]

Documentation:   PDF Manual  

CC0 license

Imports dplyr, magrittr, tidyr, tibble

Suggests knitr, rmarkdown, ggplot2

See at CRAN