Tidy Calculation of Marketing Metrics Plus Quick Analysis

Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index < https://go.forrester.com/analytics/cx-index/> and Net Promoter Score < https://www.netpromoter.com/know/>.


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install.packages("marketr")

0.0.1 by Chris Umphlett, 5 months ago


Browse source code at https://github.com/cran/marketr


Authors: Chris Umphlett [aut, cre]


Documentation:   PDF Manual  


CC0 license


Imports dplyr, magrittr, tidyr, tibble, rlang

Suggests knitr, rmarkdown, ggplot2


See at CRAN