Market Matching and Causal Impact Inference

For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be be a marketing event or some other local business tactic that is being tested. The workflow implemented in MarketMatching utilizes dynamic time warping (the dtw package) to do the matching and the CausalImpact package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages.


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install.packages("MarketMatching")

1.1.1 by Larsen Kim, 2 months ago


Browse source code at https://github.com/cran/MarketMatching


Authors: Larsen Kim [aut, cre]


Documentation:   PDF Manual  


GPL (>= 3) license


Imports data.table, ggplot2, dplyr, utils, iterators, doParallel, parallel, foreach, reshape2, CausalImpact, zoo, bsts, scales, dtw

Suggests knitr, rmarkdown


See at CRAN