Lift (Gains) Tables and Charts

Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.


Reference manual

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1.2 by Craig A. Rolling, 3 years ago

Browse source code at

Authors: Craig A. Rolling <[email protected]>

Documentation:   PDF Manual  

GPL-3 license

See at CRAN