Lift (Gains) Tables and Charts

Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.


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Reference manual

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install.packages("gains")

1.2 by Craig A. Rolling, 2 months ago


Browse source code at https://github.com/cran/gains


Authors: Craig A. Rolling <craig.rolling@slu.edu>


Documentation:   PDF Manual  


GPL-3 license



See at CRAN