Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.
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1.2 by Craig A. Rolling, 9 years ago
Browse source code at https://github.com/cran/gains
Authors: Craig A. Rolling <[email protected]>
Documentation: PDF Manual
GPL-3 license
See at CRAN