Estimate the "Gremlins in the Data" Model for Conjoint Studies

The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) ) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.


Reference manual

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0.9.0 by John Howell, a month ago

Browse source code at

Authors: John Howell [aut, cre] , Peter Ebbes [aut] , John Leichty [aut]

Documentation:   PDF Manual  

MIT + file LICENSE license

Imports bayesm

Suggests knitr, rmarkdown, testthat

See at CRAN