NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.


Reference manual

It appears you don't have a PDF plugin for this browser. You can click here to download the reference manual.


1.3 by Feiming Chen, 6 years ago


Browse source code at https://github.com/cran/NBDdirichlet

Authors: Feiming Chen

Documentation:   PDF Manual  

GPL-3 license

See at CRAN