NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.


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Reference manual

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install.packages("NBDdirichlet")

1.3 by Feiming Chen, 4 years ago


http://stat.fsu.edu/~fchen/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html


Browse source code at https://github.com/cran/NBDdirichlet


Authors: Feiming Chen


Documentation:   PDF Manual  


GPL-3 license



See at CRAN