A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) .
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0.2.0 by Wanjun Liu, 3 years ago
Browse source code at https://github.com/cran/LiftTest
Authors: Wanjun Liu [aut, cre]
Documentation: PDF Manual
GPL (>= 3) license
Suggests testthat
See at CRAN