Implementing Buy 'Til You Die Models

This package contains functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB, BG/NBD and Pareto/NBD models.


Reference manual

It appears you don't have a PDF plugin for this browser. You can click here to download the reference manual.


2.4 by Daniel McCarthy, 4 years ago

Browse source code at

Authors: Lukasz Dziurzynski [aut] , Edward Wadsworth [aut] , Peter Fader [ctb] , Elea McDonnell Feit [ctb] , Daniel McCarthy [aut, cre, ctb] , Bruce Hardie [ctb] , Arun Gopalakrishnan [ctb] , Eric Schwartz [ctb] , Yao Zhang [ctb]

Documentation:   PDF Manual  

GPL-3 license

Imports Matrix

Depends on hypergeo

Suggests knitr

Imported by BTYDplus.

See at CRAN