Implementing Buy 'Til You Die Models

This package contains functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB, BG/NBD and Pareto/NBD models.


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Reference manual

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install.packages("BTYD")

2.4 by Daniel McCarthy, 4 years ago


wcai.wharton.upenn.edu


Browse source code at https://github.com/cran/BTYD


Authors: Lukasz Dziurzynski [aut] , Edward Wadsworth [aut] , Peter Fader [ctb] , Elea McDonnell Feit [ctb] , Daniel McCarthy [aut, cre, ctb] , Bruce Hardie [ctb] , Arun Gopalakrishnan [ctb] , Eric Schwartz [ctb] , Yao Zhang [ctb]


Documentation:   PDF Manual  


GPL-3 license


Imports Matrix

Depends on hypergeo

Suggests knitr


Imported by BTYDplus.


See at CRAN