Implementing BTYD Models with the Log Sum Exp Patch

Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 ), BG/NBD (Fader, Hardie, and Lee 2005 ) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 ) models.


Reference manual

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2.4.2 by Gabi Huiber, 10 months ago

Browse source code at

Authors: Lukasz Dziurzynski [aut] , Edward Wadsworth [aut] , Peter Fader [ctb] , Elea McDonnell Feit [ctb] , Daniel McCarthy [aut, ctb] , Bruce Hardie [ctb] , Arun Gopalakrishnan [ctb] , Eric Schwartz [ctb] , Yao Zhang [ctb] , Gabi Huiber [ctb, cre]

Documentation:   PDF Manual  

GPL-3 license

Imports Matrix

Depends on hypergeo, optimx, dplyr

Suggests knitr, rmarkdown

Imported by BTYDplus.

See at CRAN