Adoption Probability, Triers and Users Rate of a New Product

Calculate users prevalence of a product based on the prevalence of triers in the population. The measurement of triers is relatively easy. It is just a question of whether a person tried a product even once in his life or not. On the other hand, The measurement of people who also adopt it as part of their life is more complicated since adopting an innovative product is a subjective view of the individual. Mickey Kislev and Shira Kislev developed a formula to calculate the prevalence of a product's users to overcome this difficulty. The current package assists in calculating the users prevalence of a product based on the prevalence of triers in the population. See for: Kislev, M. M., and S. Kislev (2020) .


Reference manual

It appears you don't have a PDF plugin for this browser. You can click here to download the reference manual.

install.packages("ADP")

0.1.6 by Mickey Kislev, 5 years ago


Browse source code at https://github.com/cran/ADP


Authors: Mickey Kislev [cre] , Shira Kislev [aut]


Documentation:   PDF Manual  


GPL-3 license



See at CRAN